How Has Marketing changed your Real Estate Career?

This site exists for one reason, marketing in the real estate industry is leaping forward and most agents simply cannot keep up. I am Chris Webb and I can help you with your marketing. As a former agent and small business owner, I know first-hand the struggles in both the development and implementation of marketing which sets you apart. I know about real estate marketing outlets which are presented to agents and brokerages since I have been pitched these products too.

I lead the marketing team at Lance & Company at NOVA Home Loans. This site is my blog where Realtors can find useful information, tips and how to blog articles to give them a better understanding in terms of marketing. We also have a special section for Tucson Realtors who are members of our referring partners list. For more information on this contact me at 750-8888. Overall this website is designed with the Realtor who wants a firm foundation of online and traditional marketing to enhance their clients experience. My purpose with this site is to create a place agents see as a resource in terms of marketing and business development.

Real Estate Marketing Quick Answers

Quick answers to questions surrounding real estate marketing.

What is real estate marketing?

At its most basic form, real estate marketing is marketing with two purposes. First to develop a brand for the agents themselves. And second, to create a great user experience for the customers. Traditionally agents do this with print materials like newspaper ads or over the radio airwaves. Recently, and with the popularity of social media, agents are now looking to market in less traditional outlets. Real estate marketing is changing every day and if agents do not keep up they will waste time, money and effort.

How can you help with my real estate marketing?

A simple answer is I can audit your real estate marketing campaigns and go from there. My job here at Lance & Company is to design and implement custom marketing campaigns with real estate agents.

So you know what works right?

This is a blanket statement and it can never be a yes or no answer. For example, I recently met with an agent who has an affiliation with a non-profit. The agent asked me about advertising for the non-profit and said, “I do not understand, we have $10,000 in Google Adwords per month, why is it not working?” What this agent was saying was “…if I used $10,000 in online ad revenue, I would see my ads everywhere, why is it not working for the non-profit?” I am using this to illustrate the point that marketing is unique to every situation. What works for one Realtor in Tucson may not even work for another Realtor in the same office. There are several factors to consider when reviewing what to do and where to start with online marketing.